Ryden has recently launched a new marketing campaign for Seafield House that stresses the enabling development opportunities that the 6.67 acres of grounds offer to those who take on the restoration of the B-Listed Seafield House. In the campaign, Ryden highlights the importance of Seafield House as the former residence of Sir William Arrol [1839-1913], whose company constructed iconic engineering landmarks including the Forth Rail Bridge & London Tower Bridge.
Download Ryden’s marketing brochure for Seafield House – Ryden_Seafield House_Aug13
Open Day on 16th September
The campaign includes an Open Day for developers and other interested parties on Monday 16 September from 1.30pm-5.00pm at the Savoy Park Hotel, 16 Racecourse Road, Ayr, South Ayrshire, KA7 2UT. Savoy Park Hotel is located a short drive from Seafield House. Site visits will be arranged throughout the afternoon. Developers & interested parties should contact Russell Rutherford at Ryden by email firstname.lastname@example.org or on 0141 204 3838.
Representatives from Friends of Seafield House and SAVE Britain’s Heritage will be attending the Open Day.
SAVE have made Seafield House their Building of the Month on the back of the current marketing drive.
SAVE President Marcus Binney says: “we welcome the NHS trust’s decision to put the house on the market with the focus on restoration by means of enabling development. It is vital that the price sought takes account of the work needed to repair the listed building. The NHS Trust that owns it does not insure it as it has a self-insuring policy. In this case no money at all has been spent on repairs. To achieve a good scheme with a sensitive and a not excessive amount of new build in the grounds, it is vital to acknowledge the need for a scheme which provides the necessary investment in the historic building. It is also vital that in any planning permission the developer is obliged to repair the building at the same time that the first quarter of the development takes place. There should be no prospect of the land being sold off separately for development while the house is left derelict and unrepaired.”